Sonder is the realisation that every person you come across by chance lives a life as vivid and complex as yours, someone with ambitions, friends, routines, worries and inherited madness, and this is where Sonderstories comes from, from the need to create something that goes far beyond selling a quality product in line with the latest fashions. We want to transmit that each person has a story, and that is what makes you unique.

We understand our brand as a book, and each collection as a chapter. We don't tell stories like ‘Romero and Juliet’, but experiences that you can identify with. Each design is inspired by its own chapter, and each garment refers to a part of it, forming together the story of your life.

As for who is behind all this, we can tell you that we are two young people who started our venture when we were living in Chicago, having 7 hours of time difference with our future community. Daily video calls, sleepless nights and a lot of desire, allowed us to jump into the pool in December 2021.